Jargon vs. Shared Language

Corporate jargon isn't inherently bad, it's a shared language that increases speed and accuracy of communication. The jargon is bad when it bastardizes a word for another word that confuses people or is BS.

When you have a simpler word to choose, use that. There is no need to complicate things unnecessarily. Unnecessary jargon is like a virus; a couple of folks you hear use a phrase, and others adopt it quickly, until folks say it without even realizing what has happened. Think to yourself if there’s a simpler way to state your point (e.g., “tee up a conversation” versus “start a conversation”).

Making software is complex and difficult. Jargon that is shared language to explain a complicated concept can be efficient, as long it is shared language among the audience, and it serves its purpose. If not, it's unhelpful jargon.