Conscious Form is written by Brad Giska.

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This site is a place to explore the world’s intentional details hidden below the surface.

 

Product designs and how things work are more complicated than we expect. It is easier to think of things as binary, but most answers lie in the middle, and carry with them complexity.

 

Conscious Form is a place to explore products and designs with curiosity and patience to untangle the nuance. It’s also a dive into the constraints that shaped a product’s ultimate form. 

 

​It’s easy for an external critic to say a product is crap because they rarely understand the constraints the team that built it were under. Whether a pen or software, it’s somebody else’s art.

 

All decisions have trade-offs.

 

Some other pages to dive deeper: 

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• What Curiosity Means to Me for more of my thoughts on curiosity

• ​Projects page to see what else I'm up to

• Colophon page for tools used to build this site

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Cheers,

Brad